Apart from the widespread criticism, controversy, and negativity surrounding the mega FIFA 2022 in Qatar, a lot of potential good is shaping up in the post-world cup arena and beyond. Qatar is hosting the most popular sporting event across the globe in 2022. The first world cup across the middle east has a lot in store for positive and other benefits.
And as a result of the massive undertaking, Qatar, and the football industry, in general, have a lot to gain in terms of expanded viewership, new sporting infrastructure, professional sponsorship opportunities, and other developments. What specific developments are there for FIFA 2022 and beyond? Is there anything to feel good about in FIFA 2022? Let us discover more below.
The Major Developments for FIFA 2022 World Cup in Qatar
1-New International Football Infrastructure
The newly built global standard football stadiums and related infrastructure help polish and push the popularity of the game and its image. There are more football teams with a desire to play in the region. This infrastructure (including Al Wakrah Stadium, Lusail City, All Khor Stadium, Qatar Foundation Stadium, Al Rayyan Stadium, and the Khalifa International Stadium) adds to the competitiveness and attractiveness of football globally especially given the new viewership and audience generated from the use of the infrastructure. It showcases football as a sport with a global audience across continents and nations.
Besides other supportive infrastructure projects like the: New Doha Port, Doha Expressway System, and the Hammad International Airport.
All add to football as a likable sport in the region. The Msheirab Downtown Doha revival project makes the place attractive to more tourists during and after the world cup 2022.
Comparative Past FIFA World Cup Tournament Expenditure
a) Russia FIFA 2018 – 11.6 billion dollars
b) Brazil FIFA 2014 – 15 billion dollars
c) South Africa FIFA 2010 – 3.6 billion dollars
d) Germany FIFA 2006 – 4.3 billion dollars
e) Japan FIFA 2002 -7 billion dollars
f) France FIFA 1998 – 2.5 billion dollars
g) USA FIFA 1996 – 500 million dollars
Qatar plans to spend more than 220 billion dollars to host the world cup. The costliest world ever in terms of new football ad other related infrastructure.
2-Expanded Viewership with a Global Outlook
Football has always been a global sport bringing nations from across the globe in many ways. FIFA 2022 world cup expansion into new footballing regions with new football stadiums, training grounds, and increased interest in the game brings a lot of excitement and interest to football-related activities like funding and sponsorships.
As a result, there is passionate anticipation in the new football tracking and the viewing public. The football world and FIFA find common ground as the passion grows and surpasses previous calculations of the level of success of FIFA 2022 in Qatar. There’s no doubt that football keeps reinventing and reaching new heights of success with every successive world cup. The Qatar edition is shaping to redefine the expansion and viewership figures to new heights.
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Comparative Statistics of Football Viewership over the World Cups.
(a) Qatar- the FIFA 2022 world cup is estimated to set new records in live views of more than 5 billion viewers across live coverage online and live broadcast.
(b) Russia – the FIFA 2018 world cup achieved an impressive 3.5 billion views across several broadcast and online channels. The interesting fact here is that the final game between France and Croatia of the 2018 world cup had 517 million views peaking at a collective total of 1 billion views tuning in for the 90 minutes of play.
These are grossly varying statistics pointing to new records about to be set in brand new football infrastructure that will popularise the game even more in the middle east.
3-Strategic Public Relations and Economic Impact
There is a correlation between football and a world cup host nation’s perception in the outside world. It may be because of several reasons, yet given the influence of football globally, PR reaped helps drive other national and international football relations. It also affects other sectors directly or indirectly linked with sports like tourism, culture and tradition, education, transportation, legislation, political perception, and many others.
Public relations enhance a host nation’s image and status and improve its perception globally as everything is open to scrutiny and accountability. The other fallout of the FIFA 2022 is better economics in the region as increased tourist inflow drives several other sectors for the duration of the world cup and after.
4-Better Legislative Outcomes that Lift Sports
Under FIFA 2022, there are new legislations by the host nation that seems to drive forward the cause of sports diplomacy. With better worker rights, the Qatar-World Health Organization partnership for the safe and healthy world cup campaign, and better human rights overall global sporting events like the world cup are pushing better legislative agendas for host nations.
Welcome and Notable Developments for FIFA 2022
a) Qatar’s partnership with FIFA and WHO enhances healthy and safe FIFA 2022 and beyond. Given the backdrop and looming threat of COVID-19, these positive steps also enhance physical and mental health.
b) Clear legislation enhancing improved and better working for all associated with preparations for FIFA 2022, notably migrant workers.
Although Qatar has its legislation systems intact, whatever promotes the welfare and wellbeing of football seems to have been given some legislative thought and process. The FIFA 2022 football world cup in Qatar is building up to a safe, free and best tournament for football fans and tourists traveling to the games.
Many developments in the preparations for FIFA 2022 in Qatar have led to the impression of a better or best football world cup ever. The shift from regular football calendars of June-July to November-December 2022 has seen a flexible side to FIFA’s world cup policy. The proof of the success of all the plans and other unveiled preparation strategies remain open to validation when the spectacle unfolds on 21st November-8th December 2022 in Qatar.
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